Copy Writing

The key skill all the best marketers recommend learning is copy writing.  There are three key strategies to successful copywriting and there is a formula to follow. Using my consulting services, I will teach these strategies and show you the formula. These secrets are written down in books I keep in my home office, but are there for the sharing. Contact me now to see how we can apply this knowledge to make your advertising go to the next level.

Learning these techniques will also help you avoid bloopers. It happens. Here are some classics:

I wonder if the well-meaning folks who wrote these classic ad copy bloopers had any idea how others would read them …

A House Cleaning Maid service:
Tired of cleaning yourself?
Let ME do it!

A used car dealership:
Why go elsewhere to be cheated?
Come here first!

A swimwear fitness store:
Our bikinis are exciting.
They are simply the tops.

A local restaurant:
Dinner Special:
Turkey, $2.35; Chicken or Beef, $2.25; Children; $2.00

A mortgage Broker company:
Ask about our plans
for owning your home

A dry cleaning Store:
We do not tear your clothing
with machinery.
We do it carefully by hand.

A furniture retailer:
Our motto is to give our customers
the LOWEST POSSIBLE prices
and workmanship.

Yeah … you’re giggling now – but it’s not so funny when you spot something like this in your sales copy!