From the category archives:

Online Retail

Affiliate Marketing: Is it right for your Business?

Affiliate Summit is the conference for affiliate marketers

There is a successful Bozeman based business discussed their business strategy in the Daily Chronicle.  The owner was not interested in a growing sales through a retail distribution network because he did not like the fact he had to sell his product for half of what they are worth (typical wholesale retail spread). However, another [...]

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How To Catch a Thief Before Christmas? A Case Study about Selling Online and Identity Theft

hot to prevent thieves from ripping off your online retail store

Hello fellow Entrepreneurs and small business owners, It is that time of year….time when online retailers must be primed for fraud prevention and identity theft issues. In my many years of running a online retail operation, I have worked with the IT staff to find automated ways to prevent fraud. Despite what Visa, Discover Card, and American [...]

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Want Happy Customers? Make Sure Your Site Search Works Well

the importance of a functional e-commerce site search

Have you ever gone to a website and been overwhelmed with the navigation and information? You look for the search box to find a short cut to exactly what you are looking for and can’t find it. That is one of the biggest frustrations for online shoppers. A poorly performing site search feature can be [...]

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Social Media Primer: When “ Making Friends ” Can Make Your Income Soar

Montana Internet marketing firm covers basics of copy writing

Dear Business – Builder, If you ever hope to make it as entrepreneur, there’s one thing you have to come to terms with when you tackle your marketing to-do list: You are NOT a writer. You are a salesperson. Moreover, people HATE salespeople! No one likes to be sold anything.  Furthermore, they loathe the person [...]

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Your Ticket to More Traffic: Five Quick Fixes to Get Your Small Business Website Found

Local business search engine optimization

This is a popular question from my clients and friends who have small businesses here in Bozeman. Some people want to know the secrets to search engine optimization, but the truth is that there are no secrets. Well, the secrets are not worth mentioning because they may be about scamming Google or something and that [...]

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What Do People Want for Christmas This Year?

Christmas 2010 Shopping trends

The neat thing about online retail is that you can quickly see trends when you analyze the search traffic on your site and compare it to the results from other retailers and search engines.  Bozeman retailers should keep watch on these trends so they can be ready for the consumer demand this holiday season. Nothing [...]

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Being Congruent Is Key to Conveying Your Message

A good example of how to sink your advertising investment

Take a look at the image for this post. It is for a local Bozeman business. The ad at first glance is selling you breakfast, fresh food, and good times. The top message ” So good you will want to lick our skillets”.  Can you find something wrong with this poster? Before I get into [...]

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Daily Deal Social Coupons: Good for Local Businesses?

Daily Deal Social Coupons: Good for Local Businesses?

Are you tempted to use a daily deal site like Groupon or Seize the Deal to promote your business. A recent article suggests the businesses that use Daily Deal sites lose money. The reason is plain and simple. It does not follow the general rules of attraction marketing. You are not creating a brand. You [...]

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How to Properly Connect Your Business to Facebook Users

Facebook Branding the right way for any business

Facebook Advertising is all the rage since there are so many users and the advertising platform is starting to mature. The real problem for businesses is how to market to this user base when most of the users are on facebook for personal reasons. The question of your company over-sharing on Facebook is relevant. Media Post [...]

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Increase Your Conversion Rate with Auto-Responders

Build a relationship with your prospect to build trust and loyalty

The role of the landing page is to move the prospect closer to a conversion. The landing page can be the product itself or an offer to receive a report, free trial, or sneak preview to the product or service. Since it is accepted that most customers do not buy the first time they are [...]

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