From the category archives:

Social Media Marketing

Bozeman Social Media Marketing: Where to Start?

Bozeman social media consultant

Based on the topics covered in the Bozeman Chamber Biz Expo and an upcoming Techranch user group meeting, social media marketing is a hot topic. The main reason is that internet marketing is now more  than optimizing your website for search engines, paid search, and banner ads. It has morphed into relationships between businesses and [...]

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Daily Deal Social Coupons: Good for Local Businesses?

Daily Deal Social Coupons: Good for Local Businesses?

Are you tempted to use a daily deal site like Groupon or Seize the Deal to promote your business. A recent article suggests the businesses that use Daily Deal sites lose money. The reason is plain and simple. It does not follow the general rules of attraction marketing. You are not creating a brand. You [...]

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How to Properly Connect Your Business to Facebook Users

Facebook Branding the right way for any business

Facebook Advertising is all the rage since there are so many users and the advertising platform is starting to mature. The real problem for businesses is how to market to this user base when most of the users are on facebook for personal reasons. The question of your company over-sharing on Facebook is relevant. Media Post [...]

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How Kohl’s is Using Social Media to Score Big During Back to School

Kohls Back to school marketing program

What happens when you mix a contest, school spirit, and moms together? You get a special branding campaign wrapped up in a pretty “I will help you” bow right in the midst of the second largest shopping season; Back to School. Kudos to Kohl’s for throwing money at schools that draw the most support and [...]

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