From the category archives:

Marketing

Social Media Primer: When “ Making Friends ” Can Make Your Income Soar

Montana Internet marketing firm covers basics of copy writing

Dear Business – Builder, If you ever hope to make it as entrepreneur, there’s one thing you have to come to terms with when you tackle your marketing to-do list: You are NOT a writer. You are a salesperson. Moreover, people HATE salespeople! No one likes to be sold anything.  Furthermore, they loathe the person [...]

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Your Ticket to More Traffic: Five Quick Fixes to Get Your Small Business Website Found

Local business search engine optimization

This is a popular question from my clients and friends who have small businesses here in Bozeman. Some people want to know the secrets to search engine optimization, but the truth is that there are no secrets. Well, the secrets are not worth mentioning because they may be about scamming Google or something and that [...]

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Being Congruent Is Key to Conveying Your Message

A good example of how to sink your advertising investment

Take a look at the image for this post. It is for a local Bozeman business. The ad at first glance is selling you breakfast, fresh food, and good times. The top message ” So good you will want to lick our skillets”.  Can you find something wrong with this poster? Before I get into [...]

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Daily Deal Social Coupons: Good for Local Businesses?

Daily Deal Social Coupons: Good for Local Businesses?

Are you tempted to use a daily deal site like Groupon or Seize the Deal to promote your business. A recent article suggests the businesses that use Daily Deal sites lose money. The reason is plain and simple. It does not follow the general rules of attraction marketing. You are not creating a brand. You [...]

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How to Properly Connect Your Business to Facebook Users

Facebook Branding the right way for any business

Facebook Advertising is all the rage since there are so many users and the advertising platform is starting to mature. The real problem for businesses is how to market to this user base when most of the users are on facebook for personal reasons. The question of your company over-sharing on Facebook is relevant. Media Post [...]

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Increase Your Conversion Rate with Auto-Responders

Build a relationship with your prospect to build trust and loyalty

The role of the landing page is to move the prospect closer to a conversion. The landing page can be the product itself or an offer to receive a report, free trial, or sneak preview to the product or service. Since it is accepted that most customers do not buy the first time they are [...]

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The Seven Reasons People do not consider Social Media Marketing

Thumbnail image for The Seven Reasons People do not consider Social Media Marketing

I recently had a conversation with a local Bozeman business about their social media strategy. They dabbled in it, but the business owner was concerned that it was a waste of time. Were employees doing social media or were they doing personal web surfing on company time? The list below from  Econsultancy is very similar [...]

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How to Use Your Customers to Get SEO Backlinks

How to get whitehat SEO backlinks through fun and games

This article from Neil Patel is profound. It shows a very legitimate way to get seo backlinks without resorting to black hat seo tactics. Given the viral component, these competitive challenges can create good backlinks when tied to a simple entertaining app. The bunkbed game is very inspiring.  The story about Judy’s books reminds me [...]

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How L’Oreal Increased Revenue Year over Year

L’Oreal turned in a great quarter recently after suffering a sales and market share slump in 2009. Given that the recession is still a reality for many people, it is impressive to what L’Oreal has done to its top line growth. L’Oreal makes Garnier shampoo, Lancome face cream, and Armani perfumes like Emporio. What did [...]

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How to Leverage Your Article Marketing Efforts to Build Your Business

writing articles is a great way to promote your business

So, you’ve written your ezine article and published it in your ezine. You have followed the tips to writing great articles. Now what ? Do you write another article, and let the other articles age gracefully in one location, or do you repurpose it and let it really work for you to grow your list? Experts would  say [...]

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