From the category archives:

Influence

How To Increase Conversion Rate: The Power of Social Proof

Social proof can be very influential to attracting new customers

I went to Discovery Basin ski resort in Georgetown Lake, Montana and an article about a bed and breakfast in a nearby town, Philipsburg, was framed on the wall. It was an interesting story for the business, but what I found most interesting was the owner’s act of placing his own bikes in front of [...]

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