From the category archives:

Branding

Who Needs Local TV Advertising? Create a YouTube Channel Page that Reflects Your Brand

Bozeman Video Marketing incorporated into Social Media sites is a powerful strategy

Do you spend more time online than watching TV? Some stats indicate it is almost 50/50. While I won’t join the many who feel traditional media advertising is dying, I do think that you need to know how to reach your customers, and more importantly, serve them some valuable content. So youtube videos can help [...]

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How to Properly Connect Your Business to Facebook Users

Facebook Branding the right way for any business

Facebook Advertising is all the rage since there are so many users and the advertising platform is starting to mature. The real problem for businesses is how to market to this user base when most of the users are on facebook for personal reasons. The question of your company over-sharing on Facebook is relevant. Media Post [...]

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How Kohl’s is Using Social Media to Score Big During Back to School

Kohls Back to school marketing program

What happens when you mix a contest, school spirit, and moms together? You get a special branding campaign wrapped up in a pretty “I will help you” bow right in the midst of the second largest shopping season; Back to School. Kudos to Kohl’s for throwing money at schools that draw the most support and [...]

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Overstock focuses on Branding around the Big O

Overstock spends money on the 0.co domain name

News today focused on Overstock.com paying 350,000 for 0.co. Being an owner of domain names suffixes besides the ubiquitous .com suffix.Personally I think its a waste of money.  Oprah owns the O, not Overstock. I could think of so many ways they could have spent the 350,000 to build their brand and help their business [...]

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