From the category archives:

Online Retail

What are the Best Email Subject Lines?

Happy 2012, If you are  like us, you are ready to grow your business this year, maybe double revenue and profits, or even triple revenue. The goal is to have a goal. Something to set your sights on. There are so many things to focus on related to revenue growth, but today I want to [...]

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How to Create an Effective Business Newsletter – 5 Tips

how to write a newsletter for your bozeman business

Newsletters can be a powerful weapon in any businesses’ marketing arsenal, whether large corporations or small business owners. Email newsletters help to create trust, build brand recognition, and position you as the expert. Here are a few tips to help you take your newsletters to the next level. Know Your Readers Although your newsletter should [...]

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Marketing Online: How BestBuy Plans to Increase Internet Sales

BestBuy Internet Strategy

Here is an interesting story about how BestBuy plans to double online sales from 2 Billion to 4 Billion. The main strategy is adding more product offerings. I think BestBuy realizes that have retail physical floor space is basically unneccesary to increase sales. Costco has adopted this model, as well as Sears and Walmart. The [...]

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Email Marketing 101: What Works, How to get your list to open

email marketing in Bozeman

Have you ever wondered what the best know methods are for email marketing? The email marketing experts have stated that while Wednesday may be the best day for sending email, Sunday may even be better. The reason is that there is less competition in the inbox. But even if you are able to catch their [...]

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How To Increase Conversion Rate: The Power of Social Proof

Social proof can be very influential to attracting new customers

I went to Discovery Basin ski resort in Georgetown Lake, Montana and an article about a bed and breakfast in a nearby town, Philipsburg, was framed on the wall. It was an interesting story for the business, but what I found most interesting was the owner’s act of placing his own bikes in front of [...]

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Following-up the Right Way

marketing experts will tell you that fortune is in the follow up. Make sure to have a plan.

Chances are, there is little doubt in your mind about the importance of follow-up in your marketing…however, as I have mentioned before, this is an area where businesses drop the ball. It is not hard to do and here are some tips to help point you in the right direction.  Here are a few things [...]

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How To Create A Killer Ad Copy Really Fast

simple copywriting tips for local bozeman businesses

Here’s a chance for you to learn (for free) an awesome shortcut (used by the best marketers in the game) to get inside the mind of the most perfect, ready-to-buy prospect you’ll ever find. Knowing this short-cut makes it ridiculously easy to create a super-effective sales message for your ads, videos, websites, emails, or anything [...]

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Who Needs Local TV Advertising? Create a YouTube Channel Page that Reflects Your Brand

Bozeman Video Marketing incorporated into Social Media sites is a powerful strategy

Do you spend more time online than watching TV? Some stats indicate it is almost 50/50. While I won’t join the many who feel traditional media advertising is dying, I do think that you need to know how to reach your customers, and more importantly, serve them some valuable content. So youtube videos can help [...]

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How to Win Customers with a Simple Follow-Up Strategy

The fortune cookie says the fortune is in the follow-up

It has been a couple weeks since attending the 2011 CES show and there were over 150,000 people that were in Vegas for the show. We met more people across those four days than we could remember first hand. We are not alone. It can be overwhelming attending large conferences and business events, yet they [...]

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Comparison Shopping Engines: Optimize Your Product Titles

Thumbnail image for Comparison Shopping Engines: Optimize Your Product Titles

A properly formatted Product Title should be considered the cornerstone in your comparison shopping engine optimization (CSEO) efforts. To achieve optimal relevancy on most shopping engines, you may need to revise the Title in your feed from its original appearance on your site. On the other hand, Google prefers that the Title in your feed [...]

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