Using your customers to help promote your business

How Can Local Restaurants Leverage Social Media?

This latest research report discusses that even though you can leverage social media to help brand your business, you still need to tap into the influencers in the market. This recent study shows that restaurants especially have the most to gain, as integration with loyalty programs to track real ROI is just now becoming a reality.

The reality is that consumers carry their phones everywhere they go. Giving them incentives to use their phones to promote your business to their social network is the ability to potentially tap their influence.

However, just playing with this technology without having a master plan can reduce your potential payoff. The question is how do you build a relationship with your customer base using this technology, but not hiding behind it.

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