How L’Oreal Increased Revenue Year over Year

L’Oreal turned in a great quarter recently after suffering a sales and market share slump in 2009. Given that the recession is still a reality for many people, it is impressive to what L’Oreal has done to its top line growth. L’Oreal makes Garnier shampoo, Lancome face cream, and Armani perfumes like Emporio.

What did they do?

Here are the three key steps L’Oreal implemented to increase sales of makeup, perfume, and shampoo in the North America region.

#1 L’Oreal expanded into new product categories like deodorant.

#2 L’Oreal increased its advertising spending to gain mindshare among consumers.

#3 L’Oreal launched entry-priced products of major categories, such as Vichy Essentielles, to draw in new consumers that cant afford the premium brands.

If you are interested to get back to solid organic growth, do a review of your company’s marketing strategy to see if there is a opportunity in these three areas.

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