I just read this article about google shopping. And I was a big user of Froogle, but when Google came knocking and pleading me to switch to the paid model, I said NO. Now don’t get me wrong, a business needs to advertise. If your business can only survive on free traffic, then you don’t [...]
Jonathan Budd Futuristic Marketing New Program Launches on July 16, 2012 Who is Jonathan Budd? What is Futuristic Marketing? and why does this matter to retailers? Great questions… and let me tell you that if I would have known what I know now from other successful internet marketers, like Jonathan Budd, then my businesses would [...]
Copywriting has been an interest of mine over the past few years. The goal is to really understand formats for headlines, content outlines, and emotional triggers. I have study guides from the biggest names in copywriting, from Dan Kennedy, Joe Sugarman, Joe Vitale, to newer names like Ben Settle and Jonathan Budd. Recently, emails started [...]
A lesson in Complacency Welcome everyone to this blog. I hope you enjoy the posts that have collected over the years. I love having business discussions with my children and a recent conversation with my son inspired me to share this along with the recent Businessweek cover article. Before I share with you about the [...]
Happy 2012, If you are like us, you are ready to grow your business this year, maybe double revenue and profits, or even triple revenue. The goal is to have a goal. Something to set your sights on. There are so many things to focus on related to revenue growth, but today I want to [...]
Newsletters can be a powerful weapon in any businesses’ marketing arsenal, whether large corporations or small business owners. Email newsletters help to create trust, build brand recognition, and position you as the expert. Here are a few tips to help you take your newsletters to the next level. Know Your Readers Although your newsletter should [...]