High Road Retail - Experience A New Level of Retailing
What happens when you mix a contest, school spirit, and moms together? You get a special branding campaign wrapped up in a pretty “I will help you” bow right in the midst of the second largest shopping season; Back to School.
Kudos to Kohl’s for throwing money at schools that draw the most support and using [...]
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News today focused on Overstock.com paying 350,000 for 0.co. Being an owner of domain names suffixes besides the ubiquitous .com suffix.Personally I think its a waste of money. Oprah owns the O, not Overstock. I could think of so many ways they could have spent the 350,000 to build their brand and help their business [...]
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I recently had a conversation with a local Bozeman business about their social media strategy. They dabbled in it, but the business owner was concerned that it was a waste of time. Were employees doing social media or were they doing personal web surfing on company time? The list below from Econsultancy is very similar [...]
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This article from Neil Patel is profound. It shows a very legitimate way to get seo backlinks without resorting to black hat seo tactics. Given the viral component, these competitive challenges can create good backlinks when tied to a simple entertaining app. The bunkbed game is very inspiring. The story about Judy’s books reminds me [...]
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L’Oreal turned in a great quarter recently after suffering a sales and market share slump in 2009. Given that the recession is still a reality for many people, it is impressive to what L’Oreal has done to its top line growth. L’Oreal makes Garnier shampoo, Lancome face cream, and Armani perfumes like Emporio.
What did they [...]
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Successful internet marketing does not close the sale. You also need to make sure the landing pages at your e-commerce site exudes professionalism. Internally, we would debate whether phone numbers listed at the top of a web page were necessary or not. A post about website design from Entrepreneur.com does list contact information as important. [...]
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